Segmenting your audience

Potential D worked with Experian to segment the E mail data. This included dividing the responsive data into groups which are defined by individual characteristics. Grouping the responsive data into recognised segments providing greater flexibility with our marketing tasks.

By segmenting people according to their characteristics and behaviour, we effectively communicate with consumers about the things that matter to them, by the most relevant channel.

Helping our clients reach their full potential from automotive.