Our finger is on the pulse

How we can help your brand


Lead Generation

Working with data suppliers to identify consumers who are “in market” to purchase a vehicle


Email Brief

Working closely with creative agencies to design broadcast-ready email campaigns & results


Industry Insights

We crunch numbers and big data so that you don't have to. We can help you to understand your industry


Email Targeting

Aggregating data from specialist automotive agencies and data suppliers to create ROI


Data Acquisition

Acquiring data from various verified sources, passing it through our checks and generating compliant lists


Conversion Tactics

We optimise, re-target and re-engage using decades of experience to increase conversions

Auto Express
Corp Data
What Car
Fleet News
The Car Expert
Honest John

Our Key Services

Lead Generation Consultancy

Using a variety of Data Sources, Potential D can help you identify consumers that are in market and transfer the information in “real time” to your Database. Have a look at one the video from one of the leading suppliers in Automotive Lead Generation.

Email Data Targeting

Potential D can access GDPR compliant data, allowing you to engage with new and existing customers, via a state of the art Digital platform. For over 10 years we have helped brands optimise their e mail strategy and drive exceptional results.


Email Creative Briefs

Potential D have worked with numerous Ad agencies and clients directly. We specialise in producing high quality HTML’s, ensuring all appropriate links and campaign codes are working correctly. We also do extensive testing to guarantee that all Emails render correctly across all devices.

Electric vehicles

The automotive industry is transforming, especially in how we buy and lease vehicles in the near future.

The original 2030 target to phase out the sale of
new petrol and diesel cars in the UK has been updated to 2035, marking a revised path forward for the industry and its consumers as we move towards a greener automotive landscape.

Sales of new petrol and diesel cars to end (UK Govt. Deadline)
EV & Phev campaigns worked on by Potential D
Growth in the number of EV registrations last year
Market share of EVs in April 2024
accredited member

Developing innovative &
long term strategies for your future success.

We're proud to be accredited members of the UK's
most prestigious Automotive societies and groups.

We help you identify and connect with consumers, who are “in market” or have a “propensity to buy” a vehicle.